"White (urban) Mountaineering (outdoors)" Design, Function, Technology. Combining these elements and remaining true to ourselves White Mountaineering.
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Far from the sight of water, the audience is immersed in a sound bath; echoing drips, rippling splashes, pouring water. Resonant piano notes strike, marking the start of the show; soundtracked by Danish
composer, Frederik Valentin. His dreamy, ethereal composition evokes rainfall. The opening look captivates attention; an ode to Rains’ signature rainwear silhouettes. Models file in behind, entering the dry show space as if caught in a downpour outside, their hair saturated, their skin decorated with surreal raindrops. The space itself is focused, centered; all attention is fixed on the energy of the runway.