Vetements SS27

This show was my surprise last minute in of the season. I did not know what to wear and somehow ended up at what felt like the most famous experience I will probably have in my life in black linen shorts and a tank top. I could blame the heat all I want, but I think I was actually nervous and just blanked. At the entrance of the show, there were hundreds of onlookers and paparazzi waiting for celebrities to show up. Unfortunately, they got me.

I had never in my life experienced so many people in a 360° crowd, both on the ground and above me on the balconies of surrounding buildings. It was chaotic, surreal and, honestly, a little intimidating. For a moment, I forgot I was there to see a fashion show. The spectacle outside had become an event in itself.

Inside, Vetements delivered the kind of celebrity filled moment that reminds you fashion week is about far more than the clothes. Among the familiar faces on the runway were Britney Spears’s two sons, '90s supermodel Carmen Kass and, closing the show, the undeniably iconic Sharon Stone.

There is a reason Vetements has always understood the internet so well. The house knows that fashion today exists in two places at once: on the runway and in the images, conversations and cultural references that travel far beyond it. SS27 leaned into that reality, bringing together a cast that spanned generations of pop culture.

The collection itself stayed close to the brand's established visual language. Oversized tailoring, elongated proportions, distressed denim and familiar wardrobe staples were reworked through Vetements' deliberately unconventional lens. Rather than reinventing its codes, creative director Guram Gvasalia refined them, playing with the tension between everyday dressing and the exaggerated silhouettes that have long defined the house.

But it was the casting that gave the show its cultural weight. Britney Spears's sons, Sean Preston and Jayden Federline, made their runway debuts, bringing a distinctly early 2000s pop cultural reference into the present. Then came Carmen Kass, a reminder of the supermodel era, before Sharon Stone closed the show in a look that was impossible to ignore. Her appearance was particularly striking, marking a return to the runway after more than three decades.

What interested me most was the way these different generations occupied the same space. Vetements has always played with the familiar, often taking things we think we know and presenting them in a way that feels slightly off, unexpected or provocative. Here, the casting became an extension of that approach. Celebrity was not simply an accessory to the collection; it was part of the show's language.

Of course, there is a question worth asking: when the guest list and runway moments generate so much attention, do the clothes risk becoming secondary? It is a familiar tension in contemporary fashion, where a single viral image can sometimes travel further than an entire collection. At Vetements, the spectacle felt intentional, but it also made me look more closely at what remained once the celebrity moment had passed.

I arrived at Vetements SS27 in black linen shorts and a tank top, entirely unprepared for the scale of what awaited me. I left with a reminder that fashion is not always about having the right outfit, understanding every reference or knowing exactly what to expect. Sometimes, it is about finding yourself in the middle of a moment you could never have planned.

For all the cameras, the celebrity appearances and the noise surrounding the show, that was what stayed with me. Vetements knows how to create a spectacle, but its greater instinct is understanding that fashion is inseparable from culture. The clothes tell one story; the people wearing them tell another.

And sometimes, as I learned that afternoon in Paris, you accidentally become part of the story yourself.