Bombon SS27

At Paris Fashion Week, BONBOM reminded us that the most compelling fashion often lives in the tension between two opposing ideas. Designer Bonbom Jo presented “Optimistic Fetishism,” a collection that reimagines sensuality through playful proportions, unexpected textures and a distinctly experimental spirit.

Presented at the Palais de Tokyo on October 1 as part of Concept Korea’s SS27 showcase, the collection explored the relationship between the body and the clothes that both reveal and conceal it. Signature pleated straps, sculptural silhouettes and sheer, open knit pieces created a fascinating interplay of exposure and restraint. Some looks appeared streamlined from the front, only to reveal exaggerated volume from the side, a clever reminder that perspective is everything.

What makes BONBOM so interesting is its ability to challenge conventional ideas of dressing without sacrificing a sense of wearability. There is an intentionality to the tension; softness meets structure, intimacy meets spectacle, and familiar references to Western dress are reworked into something decidedly contemporary.

The presentation also formed part of a wider conversation between Korean fashion and cinema, following the premiere of How to Walk, a fashion film by Ock-seop Yi. It was an apt introduction to a collection so concerned with movement, perception and the stories clothing can tell.

Personally, BONBOM’s SS27 offering is a reminder that sensuality need not be serious, and experimentation need not be inaccessible. In a season crowded with statements, Jo’s most compelling gesture was embracing contradiction and making it feel entirely natural. BONBOM continues to carve out a distinctive space in contemporary fashion, where the unexpected is not simply a visual trick, but a way of seeing the body, and dressing it, differently.

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