Time SS26

I didn’t think I was going to make it to this show. It was a very last minute decision after the Uma Wang presentation wrapped. I decided to gun it across the Seine to Samaritaine. By the time I reached the entrance, the doors were already closed. But fashion luck has its own timing, they let me view the show from one floor down, and as fate would have it, all the models lined up right in front of me afterward. It turned out to be the best vantage point of the day.

And what I saw was timeless and stunningly practical. I know, “practical” doesn’t sound sexy, but believe me, it is. Most of us don’t glide through our everyday lives feeling cinematic level allure 24/7. TIME’s SS26 collection wasn’t about artifice, it was about balance. And that balance, that understated confidence, is the sexiness.

The show’s theme, “On the clock. Off the clock.” captured the collection’s dual purpose with understated precision. It explored how a woman shifts through her day; from morning meetings to after hours encounters, from city bustle to quiet moments alone. Why not live in both states at once? The TIME woman doesn’t compartmentalize, she flows.

This season, creative director Jung In Choi envisioned a modular wardrobe, transformable pieces that tune into her mood and movement. A jacket that slips into a dress. A drawstring that shifts proportions. Snap buttons that turn a sheath into a draped statement. Each detail invited the wearer to play, to invent. TIME turned adaptability into luxury. The materials were tactile yet technical. Soft leathers, airy silks, washed denim and sheen-like tech fabrics, layered together in tonal neutrals of light grey, anthracite, and off-white with jolts of cobalt blue, carmine red, faded rose, and lichen green. There was a tension between streetwear, loungewear, and couture; a harmony of contradictions that somehow read effortlessly cohesive.

It’s rare to see a collection that genuinely frees its wearer. TIME SS26 doesn’t dictate, it responds. It's intelligent design that aligns with the rhythms of real life; fluid, feminine, and forward-thinking. As the last model stepped away from the lineup, the message felt clear; time isn’t something to be controlled or rushed, it’s to be worn, molded, and expressed. On the clock. Off the clock. And all the beautiful moments in between.